Our LinkedIn statistics laid bare
Feel like LinkedIn is getting harder? You’re not imagining it…
This time 12 months ago, I’d gone from 3,000 to 18,000 LinkedIn followers in a year. In the last 12m, however, despite getting better (hopefully?) and more consistent (definitely), my follower rate has slowed massively (I just passed 24,000).
Let’s dig in. 👇
𝗡𝘂𝗺𝗯𝗲𝗿𝘀
July 2022 | July 2023 | July 2024
3000 followers | 18000 followers | 24000 followers 10k impressions | 816k impressions | 113k impressions 450 engagements | 4773 engagements | 1334 engagements 0 enquiries | 30 enquiries | 8 enquiries
𝗖𝗵𝗮𝗻𝗴𝗲
Follower growth, July 2023 vs 2022: +600% Follower growth, July 2024 vs 2023: +33%
Impressions, July 2023 vs 2022: +8000% Impressions, July 2024 vs 2023: –86%
Engagement, 2023 vs 2022: +960% Engagement, 2024 vs 2023: –72%
Enquiries, 2023 vs 2022: — (infinity!) Enquiries, 2024 vs 2023: –73%
𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀
- It doesn’t just feel harder to get reach and engagement. It IS harder.
- Perhaps AI has made it easier for others to post (good) content?
- Perhaps the algorithm has changed?
- But some people ARE consistently generating likes and shares.
- Repeating obvious, short, pithy platitudes seems to get reach.
- While genuine stories and learnings generate more enquiries.
- A blend of the two appears to be more important than ever.
𝗦𝘂𝗺𝗺𝗮𝗿𝘆
I regularly tell our portfolio companies to ignore all the influencers who say how easy it is to build an audience (especially those with a vested interest).
It’s still possible (see Jade Bonacolta), but it’s definitely much harder to stand out than it was, meaning it’s easier than ever to waste a tonne of time.
Having said that, the right post or comment from someone with reach can immediately deliver leads to your business.
My advice: find a way to leverage those who already have reach.
Hope it helps!
