Early-stage VC, Christoph Janz, of Point Nine Ventures, produces an annual document he calls the "SaaS Napkin". It's a summary of the key benchmarks Christoph has witnessed across the world of SaaS funding, and it's a useful reference point for anyone who's building – and raising money for – a rapidly-growing SaaS company. It's too good not to share.
If you're an early-stage SaaS founder, make a cup of something hot and take a few minutes to digest the table below. It's basically your roadmap to building a successful, VC-funded business.
2023 SaaS Napkin
Here's this year's version:
2022 SaaS Napkin
Here's the 2022 version by way of comparison.