23 tips on launching fast-growing B2C apps from the guy who spent 10 years perfecting his skills at Meta, before selling Gas to Discord for $7m after just 6 months.

For any startup founder, understanding your target market is a not just a superpower, it is an essential skill required to gain traction and overcome the competition. Here are some examples...

You may be wondering whether generative-AI is going to disrupt your software business, but you have one invaluable resource giving you an advantage AI can never overcome.

It's never too early to start interviewing potential users of your product, and most founders place far too little emphasis on doing so. Aim to build user interviews into all aspects of your business, and throughout the customer journey. Here's how we do it...

If there's one resource every SaaS founder should have saved, it's this article by Jason Lemkin. It's half-a-lifetime of investing in some of the world's best SaaS companies compressed into 20 top tips. Enjoy.

It's easy to rush into building a software product for your startup before you truly understand the user's need. This is a common problem, which often results in a complete redesign. You can avoid this with problem statements, user stories, and user interviews.

No matter what your friendly software development company might tell you (because clearly they have a vested interest), an MVP should not be software.

A lot of people use the term MVP incorrectly. When they describe their MVP, they're simply describing their vision of their product. This is nonsense. Don't build software. Instead, spend more time distilling your product's core value into its simplest form.